Change is natural. We constantly change and even when we try to stay the same, the world around us changes. There is so much advice out there to be agile and flexible to manage change. The risk sometimes comes when you become too flexible and [...]
In Lesson 1, we went over the importance of acting as an assistant buyer for your customer. You can help your customers buy only after understanding what they want and their motivations for wanting it. The only way to know what they want is to ask. [...]
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